Mangosteen Remedies Marketing Plan Coursework Example | Topics and Well Written Essays - 2000 words

Mangosteen Remedies Marketing Plan - Coursework Example From this paper it is clear that physicians prescribe the drugs for chronic diseases as mentioned above, which are mostly NSAIDs, to provide relief from pain. Although, they are highly effective yet they have severe side effects too. The worst part is that once patient stops consuming it, disease returns with a bang. They are only a stopgap arrangement and not a real cure in themselves. These medicines cause stomach cramps, drowsiness, diarrhea, heartburn, edema (swelling of the feet), nausea and much of the discomfort. Moreover, NSAIDs pose a risk of causing stroke, heart attacks, clotting, and kidney failure, if consumed for a longer duration. The risk is associated with the amount of dosages. No one would like to have such risks and dependency on such drugs. If choice is available for an alternative medicine; it is for sure that patient would prefer switching over to a safer drug where there are no side effects even after taking medicines for a long time. ‘Mangosteen Remedie s’ produces medicines from rind of mangosteen and using many such herbs. Mangosteen is a naturally available fruit. Its remedial potential lies in compounds called xanthones found in abundance in the rind of this fruit. Medical science has found a large group of xanthones in mangosteen. Xanthones are recognized as most potent antioxidants provided by Mother Nature. Antioxidants are the compounds that throw toxic elements out of our body and prevent oxidation of our cells. That is how it increases our immunity slowing the process of ageing and providing strength to fight back chronic diseases. Anti-inflammatory properties of xanthone make it an ideal substitute for many steroid-based drugs in the long run. (Properties of Xanthones) That is why it is found to work on asthma patients giving them relief including the patients suffering from bronchitis asthma. Mangosteen rind extract is found to work in many ailments for the above mentioned reasons. It imparts a rejuvenating effec t increasing the energy levels in humans and a good part is that it delivers a permanent cure without causing any side effects. The manufacturing operation consists of extracting xanthones from mangosteen rind and suitable preparations are made that are high in xanthone concentrations. Medicines outside of U.S FDA ‘Mangosteen Remedies’ products will be marketed in the form of dietary supplements. U.S. FDA does not offer any opinion on dietary supplements. This is to establish the fact that these medicines are beyond the purview of U.S. FDA.

Research and Application Business Paper Example | Topics and Well Written Essays - 750 words

And Application Business - Research Paper Example This Strategy emphatically promises to increase business and maintain a competitive edge in its own segment for JetBlue. The Customer Value Proposition of JetBlue: The marketing strategy and its success so far suggests, JetBlue has relied heavily on Operational excellence as the thrust area of its Customer Value Proposition. The success of the airline so far has been attributed by its focus on an array of operational goals like maintaining a high level of customer service with low costs and stimulating demand with low fares. They strive to maintain a sustained growth pattern by increasing frequency on their existing routes. The results have shown that such initiatives have been well received by the market and the customers have responded well to these efforts. This is further accentuated by feats like attainment of highest completion factor, the highest on time performance and the lowest incidence of mishandled bags. These achievements reflect a high level of operational and manageme nt excellence. They obviously enhance the customer experience and perception and augur well for the business. The airline strives to achieve competitive advantage through customer intimacy in certain areas, For example, the high level of customer service measures like maintaining transparency in operations contribute to the value proposition. However, it does not succeed in attaining customer intimacy, though it does succeed in achieving customer loyalty to an extent. It also makes effort to achieve product leadership. However, the efforts in the direction like increasing Live TV channels from 24 to 36; new aircraft and leather seats are not the source of competitive advantage, though they do mean product differentiation to an extent. b) Business risks: The 10 K/A of JetBlue report an array of risks that could harm the business to some extent or the other. However, amongst them the risks that could really affect profits to an extent wherein the ability of the airline to meet the sto ckholders’ expectations could be threatened are as mentioned hereunder. The basis of differentiation of these risks from the remaining set of risks is the extreme nature of consequences that they may have on the profits of the company in a relatively short span of time. Besides, once incurred, the said risks will require considerable effort and resources to contain and control. Last but not the least, the risks mentioned here are the ones specific to Jet blue and not the ones facing the Airline industry in general, since the general risks are usually responded to better with the industry and Government help. In addition, the stockholders understand and are already more aware of such risks and thus the expectations of the stockholders regarding these risks can be better managed. As such, these risks are more imminent in nature. The critical Risks: a. If JetBlue fails to implement their growth strategy, the business is at a great risk. The growth strategy is aimed at increasing the number of flights in underserved and overpriced areas. The aim is to maintain high quality customer services with low fares and generate more demand. The Low fares are to be compensated for with a high level of operational excellence. This will considerably make up for the low fares and bring costs down while maintaining the rate of bookings at the same time. This means a high profit margin